Youtube is now generating more then 11mil USD per day in revenues for music industry.
YouTube revealed that it had paid the music industry over $4 billion in the previous 12 months via the “twin engines” of advertising and subscription revenue.
With over $7 billion now being generated by ads alone on YouTube in a single quarter, music rights-holders will no doubt start wondering what kind of slice of that money might be coming their way. Especially as research suggests that music videos account for more than 20% of all views on the platform.